What did you study? When did you graduate?
I studied a Bachelor of Commerce and Fine Arts at The University of New South Wales and graduated in 2019.
Where did you grow up?
I grew up in Avalon Beach in Sydney. I spend my childhood surfing, painting and just enjoying life outdoors. Travelling was the most transformative experience I had growing up. I undertook an exchange to Chicago USA in high school and spent a semester abroad at The University of Exeter U.K. I was also fortunate enough to travel to Bangalore India with 40K Group to participate in a social enterprise program.
How did you get to your current job position?
In my final year of university, I found out about L’Oréal’s marketing graduate program through a career fair and Grad Australia. This program was exactly what I wanted to do after University as it combines hands-on experience with formalised training to develop the skills needed for marketing management. I’ve been a Grad at L’Oréal for 1 year now.
How did you choose your specialisation?
I chose to embark on a career in marketing as it allows me to utilise the business acumen developed through a Commerce degree as well as the creative and communication skills developed through studying Fine Arts. I had completed a marketing internship that I really enjoyed earlier, which reinforced that this was the career path for me. Beyond this, I’m passionate about using my career to have a positive impact on society which L’Oréal definitely offers!
What was your interview process like?
The recruitment process involved, an online application, an online test, a video interview, a group assessment centre, an individual assessment, an interview with HR and a final interview with a General Manager.
I was asked about my previous work experience, situational questions, life experiences, my personality and my values and ambitions.
What does your employer do?
L’Oréal is the number one beauty company in the world and it creates and distributes beauty products that help customers feel their best.
What are your areas of responsibility?
As a marketer, I am responsible for driving the growth of the brand I am working on. This involves analysing the market, using that information to develop a strategic marketing plan, briefing agencies to bring campaigns to life and working with multiple other functions such as finance, supply chain and sales to ensure that our products are available.
Can you describe a typical workday?
No two days are the same at L’Oréal, which makes the job great fun! On any given day, I can be analysing sales and market data, reviewing a previous campaign, briefing in a media campaign, or sizing a product launch. I’m currently working on executing the digital campaign for our newest fragrance launch and growing our eCommerce business.
What are the career prospects with your job?
Most marketing graduates roll off the program as an Assistant Brand Manager. From there is a very clear career path that leads to anything from Marketing Manager, General Manager or Country Manager. However as careers are changing there are more opportunities to jump from marketing to digital, sales or commercial and still drive your career in the same direction. Also moving overseas is always encouraged when working for an international company!
Could someone with a different background do your job?
Absolutely, our Management Trainees come from varying disciplines. As long as you are a strong collaborator, passionate about making great work and willing to learn the industry while being innovative and entrepreneurial, you could embark on this career with any background.
What would your career be if you weren’t doing what you’re doing now?
I’d either be on the agency side of this industry creating the actual advertisements, or I’d be a digital nomad travelling the world.
What do you love the most about your job?
I love working with lots of passionate and intelligent people, collaborating and seeing your work come to life is the most enjoyable part of this job.
What’s the biggest limitation of your job?
There is always more work than there is time as well as conflicting priorities. This can make the job challenging and at times stressful, however, it’s also an opportunity to practice prioritisation, efficiency and developing your own work-life balance.
Which three pieces of advice would you give to a current university student?